There was a time when vegetarian, vegan, and plant-based diets in the Western world were part of a small subculture. It was considered the domain of hippies and activists, rather than large numbers of the population.
Depending on the situation, vegetarians and vegans were met with either acceptance, tolerance, or hostility when they divulged their dietary preferences. Not so much anymore. An increasing number of consumers have begun to realize the positive impact a plant-based diet has, not only on health, but also many other aspects of life.
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